The Matthews House - VANCE SHERWOOD

Illuminating Hope Gala stage display concept.

Rooted in Hope, Growing Together.

Concept: The Matthews House is a foundation for individuals and families to grow, heal, and thrive. This theme emphasizes stability, resilience, and the power of community support.

Visuals: Nature-inspired imagery (trees, roots, blooming flowers)

Messaging: Personal growth stories, community impact, resilience spotlights

Core Concept Hope is the foundation of change, and growth is possible when people have the right support system. Rooted in Hope, Growing Together emphasizes The Matthews House as a place of stability, nurturing, and transformation. Just like strong roots help a tree grow and flourish, the relationships, programs, and resources at The Matthews House create a foundation for individuals and families to build brighter futures.

This campaign is warm, uplifting, and mission-driven, with a consistent visual and messaging approach across all marketing channels.

Lead campaign brochure that clearly communicates all aspects of The Matthews House.

I worked with DaVinci Signs to produce this lighted and aluminum sign for The Landing youth shelter's entrance. Lower-level warm led lights were chosen to not be too bright for the neighborhood.