The Matthews House - VANCE SHERWOOD

Illuminating Hope Gala stage display concept.

Rooted in Hope, Growing Together.

Concept: The Matthews House is a foundation for individuals and families to grow, heal, and thrive. This theme emphasizes stability, resilience, and the power of community support.

Visuals: Nature-inspired imagery (trees, roots, blooming flowers)

Messaging: Personal growth stories, community impact, resilience spotlights

Core Concept Hope is the foundation of change, and growth is possible when people have the right support system. Rooted in Hope, Growing Together emphasizes The Matthews House as a place of stability, nurturing, and transformation. Just like strong roots help a tree grow and flourish, the relationships, programs, and resources at The Matthews House create a foundation for individuals and families to build brighter futures.

This campaign is warm, uplifting, and mission-driven, with a consistent visual and messaging approach across all marketing channels.

I worked with DaVinci Signs to produce this lighted and aluminum sign for The Landing youth shelter's entrance. Lower-level warm led lights were chosen to not be too bright for the neighborhood.

"Beds," The Landing youth shelter social media post.

This social post had impact: Trauma Informed Design (TID) Photo Tour Step Inside The Landing: A Trauma-Informed Approach to Shelter Design At The Landing, every space has been carefully designed to promote safety, comfort, and connection—core principles of Trauma-Informed Design (TID). From soothing sensory elements to flexible gathering spaces and community-inspired artwork, The Landing is more than a shelter—it's a place where youth can feel at home while transitioning into independence. What is Trauma-Informed Design? TID is an approach that creates physical spaces that support healing and well-being by minimizing triggers and fostering regulation, safety, and autonomy. It draws from trauma-informed care, environmental psychology, and architectural best practices. 📸 Join us for a photo tour showcasing the thoughtful details that make The Landing a sanctuary of support and healing. #TheLanding #TraumaInformedDesign #SafeSpaces #YouthEmpowerment

The Landing Youth Shelter Instagram seamless panorama graphic.

Sock and Sticker Illustration Collaboration - I had the opportunity to collaborate with one of our youth, Salma, to bring her creative vision to life through a sock and sticker design. Salma sketched her idea in pencil, and I translated it into a polished illustration using Adobe Illustrator. Hiking, one of her favorite activities in the Experiential Education program, inspired the design. She drew a ghost and titled it "The Basement Kids," named after the youth band that practices in The Matthews House basement. For Salma, the ghost symbolized the feeling of not always being seen in life, but also the journey toward health and growth through new challenges. This project was not only a design exercise but also a meaningful expression of Salma's creativity and resilience, transforming her story into artwork that could be shared and celebrated by her peers and community.

Show Us Your Socks! This showcases The Matthews House's youth-inspired sock designs that are available to purchase and support youth artists in the Northern Colorado Community. I interpreted sketches from youth that I then designed in Adobe Illustrator or Adobe Photoshop to vendor specifications to produce a high-quality sock.

Show Us Your Socks! Campaign animation for community video posts and other social media promotions.

Show Us Your Socks campaign illustration, animation, promotional product design, and video editing. This campaign includes community members and supporters of The Matthew's House that want to show their support. These video shorts are designed for social media.

I developed this online apparel store along with Top Shelf printers in Greeley, CO. All apparel aligned with our Rooted in Hope, Growing Together campaign and overall brand guidelines. I previewed color nuances with apparel in person to make sure that brand colors were accurate.

Social post: A heartfelt thank you to Laporte Outdoor Living for generously donating their time and talent to enhance the landscaping and install donor bricks at The House. By "Bringing Nature Home," you've helped create a peaceful, welcoming space for youth to feel grounded and supported. We're deeply grateful for your commitment to giving back to the community. laporteoutdoorliving.com #rootedinhopegrowingtogether #laporteoutdoorliving #thematthewshouse

The Landing youth shelter grand opening program.

The Landing youth shelter grand opening program interior.

Outreach business card for "boots on the ground" efforts in English.

Outreach business card for "boots on the ground" efforts in Spanish.

New staff and official opening of The Landing youth shelter post on social media.

Informational sign for grand opening of The Landing youth shelter.

Donation sign for grand opening of The Landing youth shelter.

Family resource day event digital and print flyers with QR code and supplemental InDesign link to the Facebook event. This gathered multiple agencies for this comprehensive event. English and Spanish versions included with an eye to our audience.